| Rank | Abbreviation | Meaning |
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| ***** | O AND D MARKET (ORIGINATION AND DESTINATION). | A city from which a great many passengers both begin and end their travel. Boston is an example of an O and D market.
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| ***** | FAIR MARKET VALUE. | The price something is actually worth, assuming a free market of willing buyers and sellers acting in their own best interests.
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| *** | MARKET SHARE. | The volume of sales, expressed as a percentage, achieved by one company in a specific geographic area, compared to all sales of similar products or of similar companies.
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| ** | BUYING MARKET SHARE. | A practice in which a company offers goods or services at extremely low prices or at a loss to attract large numbers of customers, in the expectation that many of these customers will remain loyal eve
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| * | MARKET SHARE OVERRIDE PROGRAM. | An enhanced commission system in which a supplier (typically an airline) will pay a travel agency an override only when the agency's percentage of sales of the supplier's product exceeds by a specifie
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| * | EUR MARKET NEWSL | European Marketing Newsletter
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